The iconic Beverly Hills shield is representative of the juxtaposition of old and new, and the modernization of the landmark that is Beverly Hills. Each aspect of the shield is meant to represent all brand attributes. The strength of the color articulates a confidence and solidity like wrought iron, the flourish is a direct inference of the brand essence, 'dream' and the aspiration and fantasy invoked therein, the sheen of the shield was developed to evoke the modernity of Beverly Hills as a city, and the shape of the shield represents the history and heritage of this city.
Luxury apparel and accessories
Health and beauty products, such as fragrances and cosmetics